School project
Solo project
Singa
TEAM
La Clique's visual identity was designed as a social connection and encounter through engagement. It invites people to become part of the identity, encouraging them to fully engage with the association and its values.
Concept
CLIENT
La Clique is a coalition of four organizations that promote inclusion for everyone, particularly newcomers, to foster more cohesive societies.
One of the key challenges was reaching as many people as possible — so the identity's iconography was designed to be participatory. The illustrations are deliberately childlike and easy to reproduce, encouraging participants to take part in shaping
the identity themselves.
Visually, this translates into the visual codes of the Grapus collective and grassroots citizen movements: bold, handwritten typography, bold primary colors, textures,
and hand-drawn illustrations.
The association's visual identity therefore centers on solidarity and political engagement, aiming to (re)unite people and create a space accessible to all, where everyone feels welcome and included, regardless of their background or identity.
The values championed by La Clique's four founding associations are increasingly under threat in today's individualistic, capitalist society. This tension brings forward notions of struggle and unity both central to these structures' identity.
Laïca Bold
Association
Lien humain
Bazar mensuel
Food tour
bold
Interlettrage approx. -2%
Interlignage APPROX. 95%
Light italic
Interlettrage approx. -5%
Interlignage APPROX. 95%
